Technology Essay -- essays research papers

Executive Overview There is a definite desire for better traffic data to give drivers more choice and control for avoiding traffic congestion. And what’s more, today there is no viable solution to alleviate the unnecessary aggravation and minimize the loss of valuable time & money. Interviewing a sample of commuter, taxi, and package delivery drivers identified a demand for timely and readily available traffic related congestion information. Package delivery, taxi/shuttle, rental car, and commuter drivers will benefit from a real-time system that provides accurate updated traffic condition information and offers alternative routing recommendations integrated with an existing in–vehicle navigation device. TAS © (Traffic Avoidance System) involves software that will integrate seamlessly with multiple hardware systems. It will be introduced to the time-sensitive package delivery companies that operate in the most traffic congested cities in the U.S. This device will benefit customers by saving them time and money. TAS will help these companies achieve competitive advantage by improving their services, reducing penalties, and improving customer retention. Business success and gaining competitive advantage are thus the compelling reason to buy, making TAS a highly desirable solution. II.  Ã‚  Ã‚  Ã‚  Ã‚  Problem Statement Most, if not all would agree that traffic congestion is a common problem in and around large, highly populated cities in the US today. Everyday in the US millions of people get into their vehicles and drive – some to get to and from work or school, others running errands, or traveling to close and far-away vacation destinations. Many are on the road all day and/or night because their jobs consist primarily of, or require extensive driving. People from different walks of life (who we have interviewed to-date ) share a common outrage from poor traffic conditions and a â€Å"helplessness† in their inability to avoid â€Å"being stuck† – most say they â€Å"hate traffic,† â€Å"wish they didn’t have to ever get on the road during rush hour,† â€Å"can’t wait until I start working from home to avoid the hours in traffic hell†¦Ã¢â‚¬  Rush hour / peak travel times, accidents, road construction, and detours are among the most common reasons for traffic problems, but regardless of the cause and impact, traffic jams always lead to frustra... ...traffic advisory system that provides accurate updated traffic conditions information and offers alternative routing recommendations at one’s vehicle, at every driver’s fingerprints in a proactive way. This system will be integrated with an existing in–vehicle navigation & information device. TAS is such a solution. To develop such a solution, our company has conducted a number of customer interviews as a crucial starting point for our (initial) market research and this paper will further explore the findings and study the market opportunity to launch TAS for success and alleviate many people’s traffic related frustrations, lost time & money. IV.  Ã‚  Ã‚  Ã‚  Ã‚  Market Analysis In analyzing the market opportunity we have focused on the classic model of estimating market size, deriving macro & micro segmentation and settling on selection criteria that would best match with trends suggested from customer feedback. XIII.  Ã‚  Ã‚  Ã‚  Ã‚  Conclusion Market research has demonstrated a need for TAS. The product will be piloted with a small package delivery/courier company to ensure feasibility and customer satisfaction.